Jury DSA '22

Want to become a jury member in one of the categories of the Dutch Search Awards 2023? With great power, comes great responsibility. On this page, you'll find things to take into account as a jury member. That way, you know what you're responsible for. Furthermore, the jury process is described, in which independence and transparency are of the essence.

Jury chairmen

In 2022, Leonie Botman of Bynder and Muhammed Kocak are the jury chairwoman and vice chairman, respectively. They're impartial, unbiased and honest and don't actually vote. Their task is primarily a technical one: efficiently leading the jury members to the best result based on the predefined criteria of a category.


As of DSA edition 2021, jury members are appointed for a minimum of one year and a maximum of three years. Each year, the jury chairman and vice chairman re-evaluate which jury members are eligible for participation in the jury based on knowledge and experience spread cross the different categories.

Winners & Shortlist

It's important to focus on selecting a winner and/or a nominee on the shortlist. Not presenting an award is not an option. We're celebrating the search industry, so there's always a winner. Likewise, it's important that the winning case is selected for the right reasons and not on the basis of how many times the submitter has won in the past. The best one is the best one. The Dutch Search Awards are not incentive prizes.


In the event that, as a jury member, you're confronted with the judging of a case that's been submitted by the company you're currently working at, we'll ask you to temporarily leave the room during the jury night. We do this not only to guarantee the independence of the assessment, but also to ensure that (counter) arguments don't get leaked. In the jury tool, it's not possible to assess a case that's been submitted by your own company.


Until the award ceremony, we ask you to maintain absolute secrecy about the jury process. After the ceremony, please be discreet about how the cases have been assessed during the judging period.

Jury report

During the judging, someone will be present to note down the most important (counter) arguments. That way, the jury report is available immediately and it's monitored why a case has won.


In order to ensure that the judging is as thorough and fair as possible, there are 2 judging groups per category. A group consists of 4 people, so at least 8 people assess each case. Keep in mind: you’ll have to assess about 30 to 40 cases.


During the judging, the dedicated jury tool is used. Once a jury member, access will be provided to the cases in this tool. Here, you'll give your ratings per case. This way, we monitor whether all jury members have assessed all cases on time. During the jury night, the selection of the shortlist and the final winner, depending on the category, will be handled quickly and efficiently.

DSA '22 Jury Members
Johan Aartsen
Country Manager Benelux • Vidoomy Media
Rik van Asselt
Online Marketeer • OrangeTalent
Stefan Back
Founder • SEApeople
Bart Bakker
Operational Director • Inventus Online
Stefan van den Berg
Head of Online Channels • Corendon
Freddy van den Bergh
Owner Online Marketing Bureau • Eye-C Multimedia
Bianca Bergshoeff
Sr. SEA & Paid Social Specialist • Maatwerk Online
Ivor Beurskens
Digital Marketing Manager • Zendesk
Britt Blok
Lead Social Advertising • Pink Marketing
Jan-Willem Bobbink
Freelance SEO • 11 Internet
Gina van den Bogaard
Digital Marketing Consultant • DEPT®
Jolien Boot
Sr. SEA Specialist • wehkamp
Jeroen Bos
Founder & Online Marketeer • LeadLogic | Owner • Pushbird
Annemarie ten Brinke
Head of Marketing & Events • Team Nijhuis
Jordi Damen
Director • Leadrs
Sabine Elemans
Sr. SEA Specialist • Accenture Song
Denie Geertzen
Digital Advertising Consultant (SEA) • Traffic Builders
Patrick Geijtenbeek
Founder • SEA Benelux | Freelance SEA Specialist
Menno van Gerven
Sr. SEA Specialist • DoubleSmart
John van Ginkel
Online Marketeer • Greengiving
Paul Gudde
SEA & GA Specialist • Netvlies
Stijn Hamers
Online Advertising Specialist • Efteling
Iris van Hees
Head of Marketing Technology • Annalect
Wout Hegeman
SEO Specialist • Moddit Digital Agency
Cliff Herder
Lead Paid Search • Just Eat Takeaway.com
Jacco Hermus
SEO Specialist • SpringbokAgency
Andries Hiemstra
Client Service Director • iO
Koos Hoeijmakers
Head of SEA • Greenhouse
Arjen Hoek
Sr. Client Director • Microsoft
Erwin Hoekstra
Commercial Director • Brandmerck
Martijn Hoekstra
Search Lead • ODIV
Max Hulsebos
SEA Specialist • Aggregates International
Marc van der Hulst
Industry Travel Manager • Google
Jurjen Jongejan
Director of Innovation • Valantic (ISM)
Anouk de Jongh-van Leeuwen
Digital Strategist • Yelflow
Alexander Kammoun
Director of Marketing • Recruitee
Olf Koekkoek
CRO Consultant • ClickValue
Thierry Kreuze
Online Marketing Strategist • iClicks
Simon Kriek
Client Director & Growth Expert • Tribal Agency
Jeroen Maaijen
Manager Digital Performance Marketing • TUI Nederland
Mark Meijs
Founder • Digital Increase
Dirk Melief
Director Digital & Data Marketing • Artefact
Steffen Molenwijk
Strategic Advisor Online Marketing • Stars of the Net
Bernt Muurling
Freelance SEA Specialist • Bruut Resultaat
Wilco Mulder
Head of Advertising & Sr. Advertising Marketeer • Traffic Today
Nick Oltvoort
Head of Advertising • Adwise
Richelle Oostrom
Team Lead Digital Advertising • Elevate Digital
Karim Oudejans
Partner & Sr. Google Ads Specialist • DGTLbase
Jeroen Peetermans
Online Marketing Hub Lead • Yappa
Iwan Post
Owner & Sr. Online Marketeer • Travyk Online Marketing
Tim van der Putten
Team Lead Online Advertising • Leadgate Europe
Josine van Rijn
Sr. SEO Specialist • Etos
Judith de Rooij
Lead Social Media • MvH Media
Nicky Samijn
Team Lead SEA & Strategist • Online Klik
Matthijs Schakenbos
Product Manager DCO & Social • Kinesso
Guy Schepers
Lead SEA • Fingerspitz
Annelies Schreuder-Hoogveld
Product Owner SEO & (Tech) SEO Specialist • bol.com
Melissa Sins
SEA Specialist • Fightclub
Robin Sluijter
Owner • SENS Online Solutions
Roy Smid
Lead Link Digital Performance Teams • Consumentenbond
Richard Smoorenburg
Managing Director • Media.Monks
Erwin Smulders
Manager Marketing • UnitedConsumers
Jasper Smulders
Team Lead Email • NoBears
Stefan Stitselaar
Sr. SEO Consultant • Netprofiler
Tanja Stomp
Media & Performance Marketing Manager • Volvo Car Nederland
Guido Stoop
SEO Manager • Seeders
Taco Valk
E-commerce Manager • Youfone
Andy Vinkenborg
Online Marketing Strategist • Bambook
Jeffrey Vis
Sr. Online Marketing Consultant • Grow Up Digital
Rick Vliet Vlieland
Digital Marketeer • IVN Natuureducatie
Anoek Vriens
Operational Manager • Clickables
Edwin de Vries
E-commerce Manager • Global Sports Communication
Ruben de Vries
Owner, SEO Consultant & Online Strategy • OnlineMarketing.nl
Rick Waardenburg
Online Performance Manager • Rabobank
Sun Walenkamp
Director & Sr. Online Marketeer • Semwerkt
Luc Wechseler
Marketing & Operations Manager • The Underdog
Tenieke Wilson
Digital Marketing Specialist • Bynder
Jeroen Witteman
Owner & CRO/Digital Advertising Consultant • PureDigital
Kayn Wolfswinkel
Head of SEO • Increase
Rick Zuidbroek
Online Strategist • DoubleWeb
Important dates



Deadline for applying as a jury member using the designated form



The jury list is final and all jury members are informed about their participation

10/04 — 25


The assessments for the assigned categories take place using the jury tool



All jury members assemble to discuss the submitted cases and give a final verdict

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