DSA '24 Jury

Jury registration is now closed. The 2024 jury members are listed at the bottom of this page. On this page, you'll find things to take into account as a jury member. That way, you know what you're responsible for. Furthermore, the jury process is described, in which independence and transparency are of the essence.

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Jury Chairmen

In 2024, Gina van den Bogaard of KLM and Iwan Post of Travyk are the jury chairwoman and vice chairman, respectively. They're impartial, unbiased and honest and don't actually vote. Their task is primarily a technical one: efficiently leading the jury members to the best result based on the predefined criteria of a category.

Term

As of DSA edition 2021, jury members are appointed for a minimum of one year and a maximum of three years. Each year, the jury chairman and vice chairman re-evaluate which jury members are eligible for participation in the jury based on knowledge and experience spread cross the different categories. Only one individual per organization may be appointed as a jury member each year. Please note: even as a returning jury member, we ask you to use the designated registration form.

Winners & Shortlist

It's important to focus on selecting a winner and/or a nominee on the shortlist. Not presenting an award is not an option. We're celebrating the search industry, so there's always a winner. Likewise, it's important that the winning case is selected for the right reasons and not on the basis of how many times the submitter has won in the past. The best one is the best one. The Dutch Search Awards are not incentive prizes.

Independence

In the event that, as a jury member, you're confronted with the judging of a case that's been submitted by the company you're currently working at, we'll ask you to temporarily leave the room during the jury night. We do this not only to guarantee the independence of the assessment, but also to ensure that (counter) arguments don't get leaked. In the jury tool, it's not possible to assess a case that's been submitted by your own company.

Confidentiality

Until the award ceremony, we ask you to maintain absolute secrecy about the jury process. After the ceremony, please be discreet about how the cases have been assessed during the judging period. As a jury member, you're required to sign and uphold the confidentiality agreement.

Jury Report

During the judging, someone will be present to note down the most important (counter) arguments. That way, the jury report is available immediately and it's monitored why a case has won. The jury chairman is responsible for distributing the final jury reports to the nominated parties.

Groups

In order to ensure that the judging is as thorough and fair as possible, there are 2 judging groups per category. A group consists of at least 4 people, so at least 8 people assess each case. Keep in mind: you’ll have to assess about 30 to 40 cases.

Tool

During the judging, the dedicated jury tool is used. Once a jury member, access will be provided to the cases in this tool. Here, you'll give your ratings per case. This way, we monitor whether all jury members have assessed all cases on time. During the jury night, the selection of the shortlist and the final winner, depending on the category, will be handled quickly and efficiently.

Jury Night

During the jury night, all jury members assemble to discuss the individual assessments of the cases and to give a joint, final verdict. This year, the jury night will take place in October.

Language

Cases may be written in either Dutch or English. Although most cases are submitted in Dutch, English-speaking jury members are also welcome at the jury panel. Please keep in mind that you may have to read and communicate in Dutch, both during the assessment period and the jury night.

Jury
Jury Members 2024
Alex Timmers
Owner @ Online Presence
Andries Hiemstra
Founder @ [ah]consulting
Anke Beekmans
Innovation Manager @ Leadrs
Arjan ter Huurne
Director Strategy & Partnerships @ Abovo Maxlead
Arjen Post
Online Marketeer @ Travyk
Bart Schouten
Founder & Search Specialist @ Bisk Digital
Bart van der Meer
Search Director @ Leads.io
Bas Kenkhuis
Head of SEO @ Dtch. Digitals
Bernt Muurling
CMO @ ClickPatrol
Branca Smit
Online Marketeer @ Kersvers Digital
Cengiz Can
Founder @ Zichtbaar Online
Charissa van Haalem
Head of SEA @ Abovo Maxlead
Charlotte Rademaekers
Team Lead Social Advertising @ Happy Horizon
Cherrelle Akerina
Digital Consultant CXO & SEA @ Traffic Builders
Clarissa Filius
SEO Lead @ iO
Daniel Maijenburg
SEO Consultant @ Valantic
Dave van der Burgt
Product Owner & Online Strategist @ Clickables
Davey Stokkers
Head of SEA @ Adwise - Your Digital Brain
Denie Geertzen
SEA Specialist @ Eye 4 Search
Dennis Domen
Team Lead Performance Marketing @ Think Yellow
Dian Schellekens
R&D Manager & SEO Specialist @ Stars of the Net
Diantha van Surksum
SEO Strategist @ SEO Spot
Dominique Mellema
SEA Strategist @ GroupM
Emma van Dalen
CRO Specialist @ Independer
Erik Hermeler
Owner & Online Marketeer @ eRocket
Erik Penninx
Product Manager SEO @ KINESSO
Erwin Smulders
Marketing Manager @ UnitedConsumers
Femke Evers
Media Director @ Clever Strategy
Gabrielle de Beer
Group Manager Marketing & E-commerce @ MegaGroup Trade
Geert Jan Stenvert
Owner @ Conversie Freaks
Gijs Kolkman
Project Manager & SEO Specialist @ Onwise
Guido Tijmensen
Owner & Online Marketing Strategist @ Digital Inside
Ingeborg Lip
SEO Specialist @ ODIV
Ingmar van der Helm
Online Marketing Consultant @ Netprofiler (LevelUp Group)
Jacco Hermus
SEO Specialist @ Springbok Agency
Jasper Kruiswijk
Growth Marketeer @ Huray
Jeroen de Koning
Managing Director & Trainer @ Fosby Digital Agency
Jeroen Deuze
Head of SEO @ Maatwerk Online
Jeroen van den Dungen
Team Lead SEO & SEO Specialist @ iClicks
Jochen Mikesz
Head of The Underdog @ The Underdog
Joeri Blok
SEA Manager @ Wind Mee Online
Jordy Buskermolen
Online Marketing Manager @ Nederlandse Loterij
Jordy Zuidhoek
SEA Specialist @ bol.com
Joyce van Rooijen
SEA Specialist @ My Jewellery
June Nauta
Founder @ The Marketing Collectiv & The Talent Collectiv
Kay Kesaulya
Digital Marketing Lead @ Conclusion
Kevin Onwezen
Team Lead Online Strategy @ Brandfirm
Kim Platenkamp
Team Lead Digital Marketing @ BlooSEM
Koen Arkesteijn
Team Lead Performance Marketing @ The Conversion Department
Lamar Qayoumi
SEA Specialist @ Centraal Beheer
Lisanne Hemel
Online Marketeer @ Inventus Online
Luc Nugteren
Google Ads & Tracking Specialist @ Lucrative Online
Maico Barneveld
Marketing Manager @ Autohopper
Marijn van Bakel
SEA Specialist @ met marijn
Mark Meijs
Owner @ Digital Increase
Marloes Slotboom
SEA Specialist @ Locktree Digital Consultancy
Maryse Barnhoorn
Online Marketing Specialist @ New Story
Michelle van den Berg
Marketing Director @ Merkle, a dentsu company
Mirte van Maanen
Lead Brand & Media @ Pink Marketing
Nasser al Kamouchi
Co-founder & Marketing Strategist @ Whello
Nicky Samijn
Performance Strategist @ Online Klik
Olaf Grimberg
Digital Advertising Specialist @ Comafin Groep
Peter Vonk
Marketing Technology Lead @ Harvest Digital
Quint van der Meer
Google Ads Specialist @ Meer met Marketing
Remco van Meel
Digital Growth Marketing Manager @ Gastronomixs
Renaldo Spin
Performance Marketeer @ Two Point Five
Ricardo Riemslag
PPC Director @ dentsu
Richard Hage
Data Specialist & Web Analyst @ PureDigital
Robbert Rosdorff
Owner & SEO Specialist @ Semwerkt
Rob Blom
SEA Lead @ Tomorrowmen
Robert Rooijakkers
Strategist Owned Media & Content @ KPN
Rob IJszenga
Owner & SEO Specialist @ SEO Hulp
Roy Verduijn
Team Lead Advertising @ PaperDigits
Ryan Peerkhan
Director & Performance Marketeer @ Ascend Online
Sabine Elemans
Head of Paid Search @ Accenture Song
Shawn Buckles
Technical SEO Specialist @ SmartRanking
Siward van Faassen
SEA Specialist @ NeoSEM
Stijn Mathijsen
Analytics Specialist @ DEPT®
Wouter Boer
Digital Marketing Specialist @ Wolters Kluwer
Wouter van Hal
SEA Specialist @ Fightclub
Zana Boedhoe
SEO Specialist @ Consumentenbond
Afzal Hanif
Co-founder & SEA/Data Specialist @ Marketing met Data
Peter Stevens
Account Director & Board Member @ Goeiezaak.com
Ruben Runneboom
Google Ads Expert
Important dates

10/31

JURY NIGHT

All jury members assemble to discuss the submitted cases and give a final verdict.

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