Jury DSA '21

Jury application for the Dutch Search Awards 2021 has been closed. However, we'd like to you see you return as a jury applicant next year. Are you one of the jury members for the Dutch Search Awards 2021? You've received an official notice from us. On this page, you'll find things to take into account as a jury member.


Jury chairmen

This year, Peter Maas of Grow Up Digital and Leonie Botman of Bynder are the jury chairman and vice chairwoman, respectively. They're impartial, unbiased and honest and don't actually vote. Their task is primarily a technical one: efficiently leading the jury members to the best result based on the predefined criteria of a category.


As of DSA edition 2021, jury members are appointed for a minimum of one year and a maximum of three years. Each year, the jury chairman and vice chairman re-evaluate which jury members are eligible for participation in the jury based on knowledge and experience spread cross the different categories.

Winners & Shortlist

It's important to focus on selecting a winner and/or a nominee on the shortlist. Not presenting an award is not an option. We're celebrating the search industry, so there's always a winner. Likewise, it's important that the winning case is selected for the right reasons and not on the basis of how many times the submitter has won in the past. The best one is the best one. The Dutch Search Awards are not incentive prizes.


In the event that, as a jury member, you're confronted with the judging of a case that's been submitted by the company you're currently working at, we'll ask you to temporarily leave the room during the jury night. We do this not only to guarantee the independence of the assessment, but also to ensure that (counter) arguments don't get leaked. In the jury tool, it's not possible to assess a case that's been submitted by your own company.


Until the award ceremony, we ask you to maintain absolute secrecy about the jury process. After the ceremony, please be discreet about how the cases have been assessed during the judging period.

Jury report

During the judging, someone will be present to note down the most important (counter) arguments. That way, the jury report is available immediately and it's monitored why a case has won.


In order to ensure that the judging is as thorough and fair as possible, there are 2 judging groups per category. A group consists of 4 people, so at least 8 people assess each case. Keep in mind: you’ll have to assess about 30 to 40 cases.


During the judging, the dedicated jury tool is used. Once a jury member, access will be provided to the cases in this tool. Here, you'll give your ratings per case. This way, we monitor whether all jury members have assessed all cases on time. During the jury night, the selection of the shortlist and the final winner, depending on the category, will be handled quickly and efficiently.




Deadline for applying as a jury member using the designated form



The jury list is final and all jury members are informed about their participation

10/04 — 25


The assessments for the assigned categories take place using the jury tool



All jury members assemble to discuss the submitted cases and give a final verdict



The best cases earn a spot on the shortlist



The winners are announced, ofcourse we celebrate this party with our jury

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